OmniLux® NAL® HD Digital Lenses is a new concept in multifocal vision. It is not a bifocal, trifocal or progressive (PAL Progressive Addition Lenses) lens.
Lenses provide a Single Vision viewing experience with continuous, sharp, natural vision at any gaze from distance to near without waves or distortions. There is no adaptation period.
OmniLux® NAL® Technology Benefits:
Visual fields are funnel shape rather than hourglass shape smoothly connected visual fields provide natural vision from distance to near.
Wide inter-mediate visual field provides effortless mid-range navigation.
Comfortable near reading vision.
An added benefit to the OmniLux® NAL® – competitive advantage
We have all witnessed the growth of online prescription eyewear sales. However, you may not know that online sales of PALs have lagged due to measurement requirements and adaptation issues. While we all watch a hybrid approach to prescription eyewear sales evolve that will undoubtedly involve a combination of online and brick-and-mortar, the NAL® makes the inclusion of e-commerce in the ECP’s multifocal retail strategy an accessible and achievable goal. The online retail space is not one to be ignored by the ECP. It is something to embrace that will expand your reach and keep you current with the new generations that expect a multi-channel experience. After all, you can capture the single wearers’ attention online, and before you know it, they will turn to you when their vision needs change, and they need multifocal lenses. Reaching out to presbyopes online with a simple and convenient multifocal solution will garner the loyalty of many a first time PAL wearer. The ECP brick-and-mortar community can now expand into the e-commerce prescription eyewear market with NAL®, with no fitting height requirement, creating a perfect opportunity to marry e-commerce and multifocal lenses. The NAL® has the potential to shift the numbers in favor of e-commerce significantly.